Eight numbers you already know. After that you know what your margin is, how much every ad euro has to bring in, and the most you can pay for a new customer.
Nothing is stored and nothing is sent. It all runs in your own browser.
What you keep per order
Note: this is your entire ad spend divided by every new customer — including the ones who came in by word of mouth or through your shop. That is deliberate. The number Meta or Google gives you only counts the customers they claim, and that is always too many or too few. You don't know which of the two without counting.
This calculation is based on what you fill in. But check first whether your numbers are complete. At the brand where I ran this day to day, orders came in across two stores — alongside the new store, an older environment without a pixel kept selling. An ad account reports attributed conversions; your backend records orders. Those are different questions.
If part of your revenue shows up as ‘direct’ or ‘unknown’, the number above is either too low or too high — and you don't know which of the two.
In thirty minutes we go through your ads, your product page and your email flows live, and you see the three biggest leaks. No pitch. You keep the findings, even if it goes no further.