One growth operator. From ad spend to actual revenue.

Five reports. Five versions of the same revenue.

As Shopify brands grow, marketing quietly becomes fragmented.

Meta is managed by one party. Google by another. Creative sits somewhere else. Email lives in its own tool. Management looks at Shopify. Every platform reports its own version of revenue, and every party optimises the number they are measured on.

Nobody is doing a bad job. But no single person can answer the only question that matters: where is growth actually being created, and where is money leaking out?

Too complex for five separate partners. Too early for a full senior growth team.

Building a senior in-house growth team costs multiples of an external partnership and takes a year to get right. Five outside specialists cost less on paper and produce five conflicting versions of the truth. Northbound sits deliberately in between.

One commercial system across the entire growth layer, owned end to end by one accountable operator.

1. 01Economics↓
2. 02Measurement↓
3. 03Acquisition↓
4. 04Creative↓
5. 05Funnel↓
6. 06Retention

What Northbound owns.

Eight layers, one operator, one commercial view.

Creative production is not all handled in-house. Production can run through a dedicated production partner. Northbound owns strategy, briefing, analysis and iteration — the part that decides whether the creative works.

The account said €252 per order. It was €107.

Rivali, a Belgian home textile brand. Northbound took over their full ecommerce and worked out what acquiring a customer online actually cost — rather than what the ad account made of it.

The platform reported €0.49 back per euro spent and a cost of €252 per order. Once measurement was sound, the picture turned over: €1.71 per euro spent and €107 per order. A forgotten storefront without a pixel accounted for €13,657 of revenue no system had ever seen.

And the honest part: €1.71 per euro spent still was not profitable. Correct measurement did not create growth. It ended an argument about which number to believe, so the real problem could be worked on.

Read the full case study — in Dutch

Who this is for.

This is a small practice with a limited number of engagements, one brand per category. Being explicit up front saves us both a call.

Revenue is a threshold, not a promise. Passing it makes the conversation worth having — it does not make the partnership a fit.

Find the truth. Fix the system. Scale what holds.

No growth percentage is promised here, because none can honestly be promised before the numbers are known.

Stated up front.

No proposal theatre. If the numbers below do not fit the business yet, that is useful information on both sides.

No account manager between you and the person reading your numbers.

I am Efe. I have been running paid media since 2019 — first as a media buyer for agencies, then on my own brand with my own money. At VF Corporation, the parent company of Kipling and Eastpak, I worked as a marketing coordinator and saw how brands of that size plan, budget and measure. After that I took over the full ecommerce operation at Rivali in Ghent, where the lesson was what is left after VAT, shipping and returns.

Northbound is based in Belgium and works with Shopify brands across Europe. You will not get a team of fifty specialists here and I am not going to pretend otherwise. You get one person who knows your numbers and whom you can reach directly — which is exactly why I work with a limited number of brands at a time, one per category.

Let’s find out what your growth actually costs.

Eight questions. They let me look at your store, your offer and your ad accounts before we speak, so the call starts with your numbers instead of an introduction.